THANK YOU! Renae and Christi were ready to murder me when I said I thought GOB and Jerms look alike.

and yes, it is GOB. All capitals 'cause it's his initials: George Oscar Bluth. (First episode, reporter mispronounces it as "Gob," which makes him feel very crunchy.)

It's kind of a take-off on Jeb Bush -- whose actual name is John Ellis Bush. *g*